Frequently Asked Questions
What is digital marketing?
Digital marketing involves marketing to people using Internet-connected electronic devices, namely computers, smartphones and tablets. Digital marketing focuses on channels such as search engines, social media, email, websites and apps to connect with prospects and customers.
What does a digital marketer do?
Digital marketing has evolved to the point where an immense array of specialists consult with brands to develop effective strategies or implement programs. If you’re new to digital marketing, or lack experience or resources, you should consider engaging an experienced and versatile digital marketing consultant.
What’s the biggest mistake digital marketers make?
Blowing their own horn. Yes, of course, the primary goal of marketing is to create leads. However, in the age of digital media a brand-centric, salesy approach deflects interest in your company. Make your marketing customer-centric.
Second biggest mistake: Far too often, digital marketers start and stop. You need to contribute a steady flow of content to the channels you use.
Would my business benefit from digital marketing?
Definitely. Though companies in many business categories continue to approach digital marketing with skepticism, avoiding digital marketing denies your business access to the media the majority of consumers turn to first and at all hours of the day.
What do I need to know about mobile?
Mobile phones are the most used technology in the world. Most of your prospects spend the majority of their media time—and hours—using a smartphone. Mobile marketing focuses on mobile strategies like messaging, mobile applications, and mobile websites. A brand that ignores mobile marketing is doomed.
What do I need to know about mobile?
Mobile phones are the most used technology in the world. Most of your prospects spend the majority of their media time—and hours—using a smartphone. Mobile marketing focuses on mobile strategies like messaging, mobile applications, and mobile websites. A brand that ignores mobile marketing is doomed.
What is content marketing?
Content marketing is the creation and distribution of educational and/or entertaining information assets for the purpose of generating brand awareness, traffic, leads and sales. Marketing content is generally free and does not explicitly promote your brand as an ad would.
What domain name should I choose?
The choice of domain name depends on how you plan to use it. In most cases, it makes sense to choose one that is easy to pronounce and spell if you will be telling people about it over the phone. Above all, you should choose a name that is memorable and not confusing.
Will we need to have a meeting to discuss the website design?
Most of the time, a meeting isn't necessary and the work is completed with only discussions over phone and email. We upload our work to private websites that only clients can access. We then work with you to discuss the site and review changes. The site isn't made available to the public until it looks and works exactly as you wish.
How much will a website cost me?
The cost of a website varies depends on its complexity. We are happy to discuss your requirements and provide a quote at any time.
What photo, graphics and text formats should I use for my new website?
Please provide all text, photos and graphics in electronic form. For example, the output from a digital camera, Microsoft Word or a digital scanner. If this is not possible, we can help get your information ready for the website.
I run a small- or medium-sized business and want an online presence to promote my business. What's the first step?
You need a domain name, a Web server and a professionally developed website. You also need the website to be uploaded to your host and promoted to search engines. GalaxyVisions can help you with all aspects of getting a website up and running.
Will my website design be search-engine friendly?
All our websites are created with search engines in mind, and all designs are compliant with search engine guidelines. It is a good idea for your website to be re-evaluated from time to time as search engines do alter their rules and algorithms. This will ensure that your site is up to date and compliant with new rules.